Mount Gay Rum Eclipse

Designed by QSLD, France.

The famous brand goes further in its wish of modernization and trusts Denis Boudard again to rejuvenate the Eclipse range.
This will to bring new blood into the brand began by re-designing Extra Old, and creating 1703 Old Cask Selection.

Eclipse is Mount Gay Rum’s most popular reference. Since its creation, it has seducted and kept faithful devoted admirers. It represents the brand’s DNA and values.

We created an oval-shaped bottle. It is uncluttered and very comfortable to handle. The crest is engraved on the bottle face and the label has been redesigned. The « Red Cap » is still here, as the sign that can not be ignored. It is the most accurate benchmark of Mount Gay Rum’s tradition.
From now on Eclipse is brought into line with the upper market ranges of the brand.
This new skin keenly conveys the genuineness and the uniqueness of the rum.

We have re-designed the label to make it look younger. Each sign has been resized to harmonize it and to express its prestigious temper. The heraldry has been taken out and put at the bottom with the legal mentions in the aim to refine and highlight the brand’s DNA, « Since 1703 », « Barbados Island map », « Perfected by Tradition ».

The label has a gold and emobossed border. It evokes Mount Gay’s exceptional legends.
We have chosen to emboss the crest on the face of the bottle to emphasize the brand’s establishment year « 1703 ».

Mount Gay Rum is the oldest rum brand in the world. Its long-lived allowed to gain an exceptional know-how and a good reputation throughout the generations.