Zealong

Designed by Designworks, New Zealand.

The objective was to develop an identity and packaging design for the first Oolong tea to be grown outside of Asia. The idea centered around a new blend of tradition from the youngest country on earth. Oolong from New Zealand had the potential to command premium prices in Asia, due to New Zealand’s cleaner, greener, growing environment.

The owners needed a unique name that would work in both Asia and New Zealand and a luxurious identity and packaging design that would appeal to a new, younger generation of cash-rich Asian consumers. The name Zealong is an obvious fusion of country of origin and product. The ‘Z’ in the name is echoed in the packaging concept – a rich black gift box that opens on the diagonal to reveal a bright, fresh and contemporary interior reflecting a new attitude and the pure green source.

via The Dieline.