Designed by Saatchi & Saatchi Belgrade, Serbia.
This is the package made for booster energy drink in serbia as follow up of tv ads and campaign “more energy – more fun”.
And the third spot is in the production at the moment.
Box is actually transport cardboard simple box so production must be cheap and easy to manufacture. Simple designed with few colors make it attractive but still cheap.
In shops workers used to tear this kind of boxes and put cans on the shelves. After we introduced this design, that was not the case and 4pack was found facing at the customers from all shelves in the country making very nice distance from the category.
At the back of the package there is boosterd character u can cut off and stick where ever you like. Usually, ppl are getting 2 boxes at the time, one to keep whole and other to cut character off.
If u want to open box, u can do it in 2 ways. Simple open box as any other by pulling up top side or, if u have more energy to burs out, u can grab boosterd character by his upper jaw on the front side of the box, and tear the whole top side off the box.
The box is really appreciated. It is very unique to put something more interesting on the packaging.
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