Designed by Curious Design, Auckland, New Zealand
Speight's is a long established brewer of high quality ales. Calling on all of their tradition and expertise, Speight's decided to craft a batch made cider using only New Zealand apples.
The result? A refreshing, classic dry finish cider.
Curious' brief was to create a suite of packaging that reflected the authentic, honest nature of the product in a contemporary manner. This was successfully achieved and once again Curious has demonstrated its ability to get to the core of a brand!
The combination of great design and a superb product has ensured that Speight's Cider has been enthusiastically received by both traditionalists and early adopters, making it one of the most successful cider brands in the market.
Very courageous packaging design.
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