Designed by Ruth Pearson, United Kingdom.
A self initiated project to re-brand and re-package tesco value. The concept i went for was to show exactly how much more you get for your money with the brand. I used coloured bands to reperesent the food inside. The oversized percentages are there to grab the attention of money savvy shoppers.
It seems so nothing on the appearance. But the essence of it is absolutely detailed. Packaging is clean and simple even though there is no such enjoying style of graphics.
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