Berry +

Designed by Ross Clugston, United States/ Australia.

Prevent jug trafficking!

Berry+ is a young start-up that came to us with an idea that has changed the way we think about doing laundry. It’s a 95% berry-based, 100% plant based laundry soap that is delivered in single load microdoses so we will never overdose again.

This project started as an idea and has transformed into a recognizable brand nation-wide. The outer packaging is constructed form non GMO, plant based bio-resin (PSM) making it compostable. The tiny microdoses are made from 100% post-consumer recycled material and are 100% recyclable. Working closely with The Moderns a unique strategy was set in motion to get these guy’s to market in the most economical fashion possible. College.

By working with the colleges directly and co-promoting an environmental product, both parties were able to benefit from the others credibility. We became the first university endorsed brand to be allowed access to students dorm rooms (just product placement, no really) and subsequently encourage students to take this product home to mum at the end of semester and show her how laundry is supposed to be done. When your mum’s been doing laundry the same way for generations, who better to change her habits than a teen who is actually interested in taking the time to do laundry!