Strategy: Alexander Agatov (Independent Specialist), Mikhail Sloushaenko (Out of the Box Agency).
Visual branding and design: Oleg Babich (Babich Design and Branding, Israel).
Advertising concept: Pavel Mordyukov (Out of the Box Agency).
Client: New Foods, Russia.
Cheeser — a living cheese
"Cheeser" — an all-natural cheese snacks for young audience, for those who care about their health and diet, and also love to have fun and to share new cool things with their friends.
A living cheese means that it is not just natural, but also literally — alive! A powerful creative platform is built around "Cheesers", a set of cheese characters. This is a real "cheese life" with its stories and communications.
I really like the character on the packaging. Very entertaining. The concept is absolutely health caring.
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