Proactiv Packaging (Student Project)

Designed by Kate Carmack, United States.

A gender-neutral packaging redesign for Proactiv Solution, an acne treatment system. The new bottles were designed to appeal to teenagers—Proactiv’s target market—by utilizing the more sophisticated look of a beauty product in place of its current “medical” appearance. The minimalist design highlights Proactiv’s very simple 3-step process, and the geometric, interlocking numbers suggest that each step is akin to a puzzle piece; integral to the completion and efficacy of the system.