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Wickbold No Bark

Derrick Lin Packaging of the World Chief Curator 12/13/2012 12:06:00 PM , ,

Designed by Pande, Brazil.

Transformation with line unit

The Wickbold had two sub-brands for different products without bark that caused some confusion in its identification by the consumer.

Pande's challenge was to develop a visual identity that reflected the new positioning strategy of this line.

The solution was to create a sub-brand "Wickbold No Bark" and a design inspired by the main attribute of the product, exploring the line combined with white colors that distinguish each variant.

The brand Wickbold positioned vertically on packaging gains greater visibility in the colorful gondola breads.


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2 comments: Wickbold No Bark

  1. Daniel NevesDecember 13, 2012 at 10:28 PM

    Great!

    ReplyDelete
  2. poltikDecember 14, 2012 at 11:28 PM

    I actually tried this bread, it taste terrible, had to take couple dumps between work. Overall, wonderful work, the design really captured my attention but the bread ... not so much.

    ReplyDelete

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