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Village Farms Rebrand


Designed by Edmundson Martin, United States.
Illustration by David Foreman

Village Farms grows and markets greenhouse grown, high quality hydroponic produce throughout the U.S. Their varieties include a full line of hydroponic tomatoes, peppers and cucumbers that are grown in a way that is healthier for people and the planet. Our goal with the rebrand was to create a current and cohesive brand voice to enhance shelf presence and freshness perceptions. We helped develop trademakable variety names that key on flavor profiles and simplify dual language application. The new packaging system utilizes clear labeling to enhance product visibility, while consumer-friendly typography and custom illustration combine to create the feeling of a contemporary farmers market.













3 comments: Village Farms Rebrand

  1. Great ! Love this repackaging ! Simplicity, fresh and honest :)

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  2. I got a boner looking at this design. Wonderful job my friend, you deserve more than 50k/year

    ReplyDelete
  3. This concept of packaging makes the product more visible and attractive.

    ReplyDelete

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