Sony Xperia V, T, TX and J­

Designed by Adentity, Sweden.

Cutting-edge POS Solution for Sony Xperia

When Sony launched the new Xperia V, T, TX and J smartphones, the Swedish advertising agency Adentity created an equally smart in-store display to highlight their top performance.

The agency came up with the concept of designing the transport boxes of the display phones so that they could double as an in-store POS display. In a few simple steps, these boxes can be folded into pyramids that raise the phones into the spotlight in retail stores all across the world.