Borbély Winery Rebranding

Designed by Kiss Zsombor
Country: Hungary

Borbély is a Hungarian winery at Lake Balaton in the famous Badacsony wine region. The volcanic soil strongly determines the flavor of the wines in this region and give a special mineral taste. As for the client, it was important to symbolize the land, the soil and the sun in the identity in some way. Thatswhy the main element of the identity is a characteristic, minimal landscape silhouette of Badacsony. It describes the territory but also refers to the grape tendril, the drop of wine, the river, the texture of the rock etc…The labels for the classic collection of the winery’s portfolio is based on typographic constructions. Both have an own “nickname” that describes the character of the wine inside. The typo follows this idea and visually help to understand the and memorize the name in a playful way.