Designed by Oleg Safronov, Russia.
Need:
Design of packaging for meat snacks for backpackers.
Whom?
Urban travelers (backpackers) are mostly young people (18-23 years), traveling with a minimum stuff.
They purpose - impressions from a trip. An important condition is the freedom of movement. Plan routes themselves. They move by public transport or hitchhiking.
Main idea:
You're a traveler, not a tourist. Your routes are unique.
Visual metaphor:
Road signs.
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