Eroski

Agency: Estudio Lina Vila
Client: Eroski
Country: Spain

For over 10 years the studio has been collaborating with Eroski’s Marketing and In-house Brands departments on projects to do with packaging design (over 2,000 packaging items), textile design and graphic communication. The end of 2010 saw a change in brand strategy. In this project we were entrusted with the new global graphic line and its protocolization. Our proposal has a new branding approach. The new line is in response to a concept to balance the informative rationality with the emotional, attractive image of the products. This is achieved by establishing a visual order that connects with the brand values and enables the consumer to recognise it, thanks to the structure of its graphics and typography, and the power of its image.