Janty Neo II

Designed by: SmashBrand
Country: United States

Janty is one of the original inventors and market leaders in the e-cigarette industry. This market has steadily grown over the past eight years and has been accelerating that growth in the past few years. It is estimated that as much as 20% of smokers in the UK have switched to electronic cigarettes and similar numbers are beginning to show up in other parts of the EU and US.

This is a billion dollar industry and is attracting new entrants to the market every month. With low barriers to entry and the inevitable entry of all the major, and well-financed cigarette brands, it was more important than ever for Janty establish a position in the market as a leader and premium e-cigarette brand. Critical to this positioning is a cohesive and integrated brand presence and identity, as well as high-quality product packaging.

Our goal was to create visuals that communicate innovation, quality, and premium positioning while maintaining a well thought-out and simple brand experience.