Migros Ice Cream

Agency: allink
In charge at Midor: Martina Laco (Product Manager), Stefan Eberle (Product Group Manager), Roberto Falvella (Packaging developer)
In charge at allink: Christoph Schlatter (Creative Director), Roger Lang (Graphic Design), Angela Hofstetter (Graphic Design), Peter Derron (Photography), Edith Kaiser (Image editing)
Type of work: Commercial work
Country: Zürich, Switzerland

Ice cream packaging design conveys refreshing simplicity

With a new line in the ice cream department, the Swiss retail company Migros is relying on the tried and trusted. The simple block ice cream has been a favorite in the 70s but disappeared from the range. Nowadays the honest and authentic products reflect the zeitgeist again and therefor they have been relaunched.

allink developed the packaging design for the relaunch of the popular classic, which has been created from scratch. The packaging design attracts attention due to the straight-line and reduced design. And it awakes memories of the summer vacation in Italy, colored Vespa scooter and a time, when everything was little bit simpler.

The products are staged bold and simple on an all-over colored background and are at the center of attention. The prominent typography of the sorts conveys value und supports the fast communication whereas the applied patterns provide a playful element. The pattern create a connection between the cardboard box and the wrap, and lend refinement to the design.

The refreshing simplicity of the products can be experienced through the packaging design and encourages to buy in a charming way. It’s a modern classic.