Aftelier Chef's Essences

Creative Agency: Pavement
Designer: Michael Hester
Client: Aftelier
Country: USA
Type Of Work: Commercial Work

This collection of essential oils was developed by the highly acclaimed Mandy Aftel, a natural perfumer, author of several books, including the award-winning Essence & Alchemy: A Natural History of Perfume, and co-author of the cookbook Aroma: The Magic of Essential Oils in Food. With literally hundreds flavors in her assortment, it was necessary to create packaging that was as much a cataloging system as it was packaging. Using illustrations that focused on botanical ingredients and large numerals to help identify the different flavors, the final concept was inspired by vintage bitters packaging in order to give it an authentic feel.