Chasing Sunrise (Student Project)

Designer: Ashley Ng
Project Type: Student Project
School: Academy of Art University
Location: San Francisco, USA
Packaging Materials: Wood, screen printing, leather, canvas

Chasing Sunrise is a hypothetical film festival dedicated to the films of Brazilian director Walter Salles. Most of his films tell a story about travel and self discovery. I chose to transform the present into the past by using analog photography and vintage textures. I customized every element in this project to correlate with this concept. The packaging, photography, and typography were customized to deliver a unique solution that reflects the films of Walter Salles.

All packaging was specially designed and handcrafted for this film festival project. The DVD packaging and journal were all sewn by hand. My sore hands and fingers thanked me for a couple weeks. The canvas material was stained with tea and coffee. The wooden boxes were beat up with chains and stained with two different colors. Each packaging material have screen printed details with sayings about travel and the adventures of living life.