Good Earth

Designer: Nicholas Navarro
Project Type: Student Project
School: Academy of Art University
Location: San Francisco, USA

This project was for my package design class at the Academy of Art University, San Francisco. We were to choose an existing tea company or brand and design a new packaging line for them. For the solution the brand Good Earth tea was chosen. The concept behind the label and brand was to create a sense of the earth. Typed words were used to help promote quality. Good Earth now has teas that span all sorts of tea varietals, herbs, botanicals and flavors.The overall design creates an earthy environment for this gourmet tea line.