La Croix Redesign

Designer: Luisa Betancourt
Project Type: Student Project
School: Academy of Art University
Location: San Francisco, USA

This sparkling water is a domestic brand originally created in 1981. The existing logo combines blue waves with bright colors to sell its natural attributes. The redesign is intended to bring a more elegant and sophisticated alternative in order to bring it into a cuisine environment and compete with brands such as San Pellegrino + Perrier.