Agency: Rethink
Creative Director: Ian Grais, Chris Staples
Art Director: Hans Thiessen
Writer: Sean O'Connor
Photographer: Justin Poulsen
Prop Builder: Justin Poulsen
Project Type: Produced, Commercial Work
Client: Justin Poulsen Photography
Location: Canada
Packaging Materials: Paper, Silicone, Gauze
Justin Poulsen is a conceptual photographer who specializes in building physical props – rather than relying solely on digital wizardry – to make ideas come to life.
To demonstrate this, Justin created severed USB thumb drives, molded from his own thumb and loaded with his portfolio, allowing potential clients to experience both the tactile and visual quality of his craft.
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