Agency: Pearlfisher
Project Type: Produced, Commercial Work
Location: USA
Task
Redesign Ardmore to attract a growing and diversified audience and celebrate an unconventional whisky in a conventional, mainstream category.
Scope
Brand strategy, brand identity and packaging redesign.
Solution
The brand name was changed to ‘The Ardmore’ appearing more confident and definitive. The development and use of key equities accentuates the brand’s unique and challenger status, its premium identity and also celebrates its deep relationship with nature.
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