PiqueNique Hills Cheese (Student Project)

Designer: Hsiao-Han Chen
Project Type: Student Project
School: Pratt Institute
Location: New York, USA
Packaging Materials: Paper, glass, string

PiqueNique Hills is a product line of fine artisan cheese handcrafted in Vermont. There are 3 types of cheeses, Crottin de Chavignol, Bleu d’Auvergne & Tome au Marc.

PiqueNique Hills is inspired by the concept of having picnic in the city, conveying the modern & casual atmosphere at the same time. It is a delicate, high-end product designed to bring the meadow to consumers’ mind & release their imagination of cheese. The paper wrap can be used as a pad for the jar when the packaging is opened or for cheese when slicing and serving, depicting the imagery of having picnic and sitting on the picnic blanket.