Ochakovsky Kvass

Agency: DDVB
Project Type: Produced, Commercial Work
Client: Ochakovo
Location: Moscow, Russia

Background:
"Ochakovo" brand is a recognized market leader in kvass segment. It made only from natural ingredients according to the classical technology of fermentation. The beverage has the highest level of knowledge, consumption and loyalty in the category.

In order to strengthen the reputation of the leader, "Ochakovo" has decided to make an unusual offer to the market - a limited edition of "winter" series of kvass. According to the manufacturer, "Ochakovsky" could become a good choice not only for outdoor activity, but also for people, who wants to quench a thirst with tasty and healthy beverage.

Challenge:
To develop a "seasonal" packaging design, that maintains the basic elements of the visual image of the brand and gives it a special "winter" mood.

Solution:
Despite the fact that winter in Russia is a six month-long season and snowstorms and cold are the source of many jokes, we always look forward to this magical and beloved season. Winter for us is the time of joy, celebrations and outdoor activity. And it’s no wonder that more than 100 venues have been opened in Moscow. There you can have a great time with your family or friends - sledding, skating and skiing, playing snowballs, making a snowman.
In this special "winter" design of kvass we decided to reflect the "centre of attraction" of active and positive people. So, very bright cartoon characters appeared around the "O" letter, that has become the main “Ochakovo” element. All of those characters united with common winter mood and fun. You can see someone skiing or sledding, some girl, that drawing beautiful pattern with her ice skaters, or you can see a noisy children with red cheeks, that playing snowballs.