BLNDN

Creative Agency: Bulldog Drummond
Project Type: Produced, Commercial Work
Location: USA

From A Passionate Idea To A Funded Company

Challenge
After a decade working in the beauty industry, fair-haired entrepreneurs Erika McKeller and Elisa Hills set out on a mission to gain a deeper understanding about their damaged, blonde hair. With a team of world-class beauty chemists, they developed the BLNDN Complex, which is designed to reverse the harmful effects of oxidation. But while they had an idea for their business, they needed help to build a brand and a company. They partnered with Bulldog Drummond to help develop a strategy to build and fund their business.

Result
We took an active interest in the concept and incubated BLNDN by taking them under our wing. Bulldog worked with their team to develop their brand, packaging design and look book. We also worked closely with them to develop their business plan and obtain their first round of funding. Together we helped BLNDN take their idea from concept to launching on QVC and in market in just 12 months.