Jalm & B

Creative Agency: Kontrapunkt
Project Type: Produced, Commercial Work
Client: Jalm & B
Location: Copenhagen, Denmark
Packaging Contents: Frozen Food
Packaging Materials: Plastic, Paper

Bakery enthusiasts behind Il Fornaio A/S and Trianon A/S wished to collaborate and create a new series of fresh baked goods. The idea was to provide all Danes around the country with the taste and feel of the big city bakeries, straight from their own ovens. Kontrapunkt is behind the name, visual identity and packaging design for Jalm&B. A name paying a quiet tribute to the founder and the owners of the Trianon Bakery, who were known as the ultimate elite within the Danish bakery industry.

As Jalm&B was initially focused on selling their baked goods in frozen form, our task was to create a packaging design for the frozen foods category. The challenge was to ensure that the proud bakery heritage would shine through the crowded freezer counters. We resolved this by creating a bold visual identity rooted in the fine craftsmanship and turned the ampersand into a distinct visual element to ensure shelf - and freezer standout.

We further embraced the freezer context by choosing transparent packs with a frosty finish. This enables the pack to stand out in the cold and provides a tactile high-quality feel when holding the product. In order to meet the client’s wish to keep SKU’s at a minimum, we used the same pack across products and differentiated them by individual product labels on uncoated paper. The packaging solution is sophisticated and modern, radiating premium frost products with design elements kept to a minimum to fit the supermarket channel.