Creative Agency: Phalen Reed / Phillips Distilling Company
Creative Director: Marla Burke
Printing: AWT Labels and Packaging
Project Type: Produced, Commercial Work
Client: UV Ready to Drink Cocktails
Location: Minneapolis, USA
Packaging Contents: Alcohol
Packaging Materials: Plastic
UV Ready to Drink Cocktails are pre-mixed drinks made with a combination of award-winning UV Vodka and all natural flavors. UV makes it easy for their consumers to have fresh cocktails without the trouble of combining any ingredients, just simply add ice and enjoy.
UV Cocktails was in need of a brand refresh to stand out in a constantly evolving category. We decided to take a clean, yet playful approach to their redesign by using handwritten-inspired typography and illustrative elements. The addition of a drink image was used on the face label to clearly communicate what was in the product and how to use it. The family consists of four flavors, Blue Raspberry, Cherry, Pink Lemonade and the newest addition of Salty Watermelon Margarita.
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