Creative Agency: Uniqa Creative Engineering
Project Type: Produced, Commercial Work
Client: Tatspirtprom
Location: Moscow, Russia
Packaging Contents: Spirits, Liqueur
Packaging Materials: Glass, Paper
TUNDRA vodka by "TATSPIRTPROM" is an authentic product born in the wild and vivid, ecologically intact nature of Russian tundra. It is produced from the purest alpha spirit using soft water, natural extracts and wild berries.
The design solution offered for TUNDRA made the product stylish, modern, easy to understand and highly visible on the shelf.
TUNDRA bottles feature the following iconography:
- simplified image of reindeer herder’s tent (chum) filled with native local patterns;
- white label that symbolizes the pure white snow of tundra;
- thin lines running horizontally through the label resemble traces in the snow.
Native patterns of the region that are placed inside the tent icon help differentiate various flavours of vodka in the product line. TUNDRA product line includes 6 SKUs: Authentic, Silver Ice, Nordic Nature, Cowberry, Cloudberry and Bitter Liqueur.
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