Creative Agency: Hired Guns Creative
Project Type: Produced, Commercial Work
Client: Coast Mountain Brewing
Photography: Sean Fenzl
Can Sleeve: Printer IMS
Location: Canada
Packaging Contents: Beer
Packaging Substrate / Materials: Aluminum, shrink sleeves
Printing Process: Flexography
For Coast Mountain, a new brewery in Whistler, BC looking to celebrate the great outdoors, we were tasked with creating a brand that feels bold, adventurous, and dynamic. We decided to design a brand mark using hand-drawn letterforms with thick, textural strokes, rising to a rocky peak with the central “A.
What's Unique?
For the cans, custom illustration and typography in the close foreground give each beer their unique personality, while the strong diagonal silhouette of a mountain range in the background serves as a unifying brand element and creates a sense of depth and dynamics, with a shot of the can’s silver showing through for the final shimmer.
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