Le Carrà - Barolo (Concept)

Art Director: Andrea Delbene
Project Type: Concept
Location: Vercelli, Italy
Packaging Contents: Wine
Packaging Substrate / Materials: glass, recycled paper
Printing Process: Lithographic

Barolo wine is named after the noble family Falletti, marquis of barolo, which began production in these vineyards. it is said that one day the marquise falletti offered to king carlo alberto, 300 carrà of barolo, because the king had expressed a desire to taste that "his new wine."

Objectives:
To locate and make visible both the product and the manufacturer, in the context of a market segment already occupied by many competitors of absolute quality. this product is made, essentially, to meet the needs of a consumer accustomed to the quality of the wines, will be distributed in wine, fine dining, restaurants and quality hotels.

What's Unique?
Throughout the project we have been used simple manual techniques that recall the tradition and nature, while not falling into banality, but designing a high quality product.