Jaybird VIP Box

Creative Agency: Process
Project Type: Produced, Commercial Work
Client: Jaybird
Location: Salt Lake City, Utah
Packaging Contents: Jaybird Bluetooth Earbuds, Branded sport bottles
Printing Process: Flexography, spot UV, screen printing

Jaybird pioneered the Bluetooth wireless sports earbud and remains a leader in the space. They approached Process with the need to create a packaging experience that would create an impact when delivering their newest line of earbuds to key influencers, ambassadors, and executives. We created an unboxing experience by first starting with a matte black turned edge box. The box emulated their retail packaging in form but was enlarged to accommodate the multiple products that would need to be held inside. The graphic application to the outer box is purposefully understated with spot uv treated logos and a branded fabric puller. Once opened the recipient is immediately greeted with a screen printed acrylic sheet that sits flush with the top edge of the box. This sheet is meant to be a physical and visual hard stop and deliver key brand messaging. The acrylic sheet is then removed to reveal the product that is custom fit to the inside of the box using die-cut EVA foam inserts. The headphone box presentation was enhanced by using the EVA foam to elevate the product and be flush with the top edge of the box.

Packaging Substrate / Materials:
• Paper wrapped box - 1200 gsm grey board with dull finish flexo print and blind spot UV
• Internal screen printed acrylic sheet
• Die-cut black EVA foam
• Custom printed and die-cut corrugated shipper box to protect the internal box