El Pintor

Creative Agency: Specialty Products / Vassi Design Group
Project Type: Commercial Work
Client: El Pintor
Location: El Salvador
Packaging Contents: A bottle of tequila and mezcal
Printing Process: Special neon-colored (orange, pink and blue)

Specialty Products manufactures attractive luxury packaging for Tequila & Mezcal “EL PINTOR”
“El Pintor” is a Tequila & Mezcal company that represents the artistic touch that is given to each distillate, resulting in a perfect and unique mixture between science and art. Based on the essence of “ElPintor”, Specialty Products developed and manufactured a sturdy, rigid carton-based case lined entirely with special neon-colored (orange, pink and blue) papers for each version -tequila and mezcal- to make these colors captivate the consumer’s attention in less than 2 seconds, which is how long it takes to make your purchase decision.

The texts on the cases have a silver silkscreen print and the logo has an embossed finish touch, in order to achieve a perfect balance between colors and texts. The inside of the case is composed of a foam-coated cardboard with an insert lined in special black paper and an additional black ribbon is added to the neck of the bottle for further control. The box closure is made of magnets with a black lash that facilitates opening. In this way, Specialty Products offered “El Pintor”, a packaging solution that is perfectly suited to achieve its main objective.

Packaging Substrate / Materials:
Sturdy, rigid carton- based case lined entirely with special neon-colored (orange, pink and blue) papers for each version -tequila and mezcal- to make these colors captivate the consumer’s attention. The texts on the cases have a silver silkscreen print and the logo has an embossed finish touch, in order to achieve a perfect balance between colors and texts. The inside of the case is composed of a foam-coated cardboard with an insert lined in special black paper and an additional black ribbon is added to the neck of the bottle for further control. The box closure is made of magnets with a black lash that facilitates opening. In this way, Specialty Products offered “El Pintor”, a packaging solution that is perfectly suited to achieve its main objective.