Happy Cow Farm

Art director, Lead designer: Uyen Luu
Project Type: Produced, Commercial Work
Client: Vinamilk
Location: Vietnam
Packaging Contents: Milk

Organic products have been well received in developed countries because they are healthy and safe to consume. However, consumers in Vietnam haven’t been exposed much to this type of products. Therefore, it’s a good opportunity for Vinamilk, the biggest dairy brand, to build it’s premium brand image and distinguish itself from other competitors in the market by introducing this friendly/emotional touching design.

What's Unique?
The concept idea was to create a sense of “inviting you to our organic farm”, to depict the value of the organic procedure effect on the cows. The result for getting high quality and safe milk. Using cow illustrations with fresh and unique way, in order to make a statement and stand out from the competitors, ultimate attracting premium consumers.