7-Select GO!Yum Cold Brew Coffee

Creative Agency: Brandimage
Project Type: Produced, Commercial Work
Client: 7-Eleven
Chief Creative Officer: Don Childs
Art Director: Scott Smith
Designer: Jeff Raulie
Production Artist: Ree Foltz
Brand Managers: Jenny Price & Anna Oris
Location: USA

7-Eleven recognized that Cold Brew coffee was an emerging trend, one that could still cause confusion with mainstream shoppers. We were asked to create a design with shelf impact that quickly communicated “Cold Brew, flavor, and caffeine levels” to the consumer. Coffee origins were conveyed through the bean illustration and warm brown tones. Large type and bold colors easily revealed key benefits and flavor at shelf.

“7-Eleven strongly believes that the quality of the packaging outside should reflect the quality of the product on the inside,” said Don Childs, Chief Creative Officer, at Brandimage. "Brandimage understands this — that meaningful packaging design influences consumers to keep coming back to purchase and repurchase their favorite brand products.”