Design: Viktor London
Project Type: Produced, Commercial Work
Packaging Content: Snacks
Location: Kiev, Ukraine
The challenge of attracting a huge age group with a design that are different, a fun and innovative. It must have some personality and can be a leadership in the category. A design that will be appealing to people of all ages since the product is loved by kids and adults.
The packaging features portraits of "gangster" cats portraying a young and cool vibe to consumers.
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