Agency: DISPENSER
Art director: Franco Radoccia
Project Type: Produced, Commercial Work
Client: Frantoio Muraglia
Location: Italy
Packaging Contents: Extra Virgin Olive Oil
Packaging Substrate / Materials: Glass/ Paper
This Grand Cru oil with extraordinary characteristics owes its very high quality to the selected and immediately ground olives, olives coming exclusively from plants grown in a precise terrain: Macchia di Rose. Precisely for this reason the Cru Muraglia oil is a limited and numbered edition.
A bottle has been chosen with an original and unusual shape for the oil, silk-screen printed in the colors of the earth with the typical Muraglia pattern, this time in bronze pantone. The packaging pack is covered in bronze metal paper with the drawing of the cadastral map inside: the evidence of the soil particle from which the olives come, reinforces the uniqueness of the product.
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