Gallimaté - Original, Tonic & Ginger Ale

Design: Petra Pilbák
Project Type: Produced, Commercial Work
Client: Gallimaté, France
Location: Cluj-Napoca, Romania
Packaging Contents: Soft drink
Packaging Substrate / Materials: Glass bottle

Entirely produced in France, Gallimaté comes from a recipe with sweeter flavors, no added sugar, perfect for a standalone refreshment or as a cocktail mixer. A collection of 3 drinks based on yerba mate: Original, Tonic & Ginger Ale.

Yerba Mate is brewed from the naturally caffeinated and nourishing leaves of the holly native tree from the South American rainforest (Ilex paraguariensis). It is a traditional drink from South America that provides smooth energy and concentration while being 100% natural.

Sold mainly through through trendy cafes, restaurants and boutique supermarkets in France, the yerba mate based beverage is targeted at young, health conscious individuals as a healthy, flavourful alternative to usual soft and energy drinks.

Each label's design is based on a unique ornamental line art pattern that illustrates the drinks' ingredients. This style combined with a fresh colour palette lends the product a captivating quality, making the bottle attractive and memorable. The style of the designs was inspired by folk art and minimalism.

What's Unique?
Each label's design is based on a unique ornamental line art pattern that illustrates the drinks' ingredients. This style combined with a fresh colour palette lends the product a captivating quality, making the bottle attractive and memorable.

The labels for each flavour were designed to match the drink's personality, expressed through the colours and the custom pattern.

• Tonic: mild bitter notes that release into a lingering geranium note that softens the bitterness to create a delicate tonic; elegant, floral and delicate.
• Ginger: refreshing with a balance between sweetness and bitterness, a pinch of spice added; light, crisp and spicy.
• Original: the light taste of elderflowers in contrast with the sweet bitterness of yerba mate, full-bodied taste; floral and refreshing.