Design: Geometry
Project Type: Produced, Commercial Work
Client: Coca-Cola
Location: Mexico city
Packaging Contents: Soda
Packaging Substrate / Materials: Aluminum
Geometry creates the line of packaging for the global campaign “It´s time to eat together” for Coca-Cola.
Recently Coca-Cola launched a new campaign globally with a powerful message looking for people to sit round the table, because food and a Coca-Cola can liberate us from cultural clashes and separatism.
Flavors can achieve globally what religion, politics, culture, and ideologies just can’t. When a flavor is extraordinary, no border can stop it and any barrier can be knocked down by its power. That’s why great food is accepted everywhere and enjoyed by anyone. And that’s also why a COCA-COLA is the best taste for enhancing your food, whatever it is and wherever you are.
The illustrations were developed by British artist Camilla Perkins. The concept of the packaging design was the result of a collaboration between Geometry´s Mexican and Bucharest offices and will be enjoyed in América (except the US), Europe, Africa, Turkey and the Caucasus.
Client:
Aidee Rodrigues - Design Sr. Manager
Alejandro Esparza – Brand Manager
José María Bezanilla Imc Manager
Illustrator:
Camilla Perkins
Photography:
Latina.la
Geometry:
Juan Jose Posada - Executive Creative Director Latam
Mauricio Granillo - General Creative Director
Santiago Aguilar - Sr. Art Director
Víctor Rodríguez - Sr. Art Director
Estephanye Lara - Art Director
Marco Vázquez - Art Director
Florina Alexandru - Group Creative Director
Andreea Clincea - Art Director
Maria Guseth - Art Director
Ana Militaru - Copywriter
Mihai Fetcu - Creative Director
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