MOJO Flavoured Milk

Design: Syed Waqar Ali Shah
Project Type: Concept
Location: Pakistan
Packaging Contents: Juice Drink
Packaging Substrate / Materials: Tetra Pak Packaging
Printing Process: Flexography

Challenge
We all live in the world of brands. You know, "added value", "self identification" and stuff like that. But how can we make such identity more informative and recognisable at the same time?

What we done
Getting the right design that spanning across underdeveloped Flavoured milk Market. I Tried to develop a new look for Flavoured Milk Packaging (crucially important when literacy levels in some markets are relatively low), Moving away from the previously conventional based packagings, to a bolder design that hero’s flavour and has the personality & stand-out to connect with younger consumers.