Planinski

Design: DesignBüro
Project Type: Produced, Commercial Work
Client: Monte Bianco
Location: Danilovgrad, Montenegro
Packaging Contents: Cheese
Packaging Substrate / Materials: Cardboard Packaging
Printing Process: Foil stamping, flexography

Our team was tasked to come up with a creative solution for a traditional hard mountain cheese from Montenegro. We had to take in consideration every aspect from the market specificity, the behavioral factor of the main target group and all characteristics of the traditional product, such is mountain cheese.

We aimed to deliver traditional look & feel through visual elements that would evoke the feeling of buying an originally domestic, traditional and quality product. We knew that the Mountain cheese is already a statement for itself and an already recognizable product that needed a certain visual "boost" that would emphasize its main characteristics and attributes and strengthen the connection with its consumers.

What's Unique?
The main catch was finding the right balance - not to overweight the packaging with the traditional approach, but at the same time not to disturb the identity of an iconic and recognizable product.