Design: CUBA Creative Branding Studio
Location: Russia
Project Type: Produced
Product Launch Location: Russia
Packaging Contents: Juice
Packaging Substrate / Materials: Plastic
CUBA Creative Branding Studio performed a considerable scheduled brand update for the juice brand "Frutmotiv". "Frutmotiv" brand was created by CUBA team for "Rosinka", one of chiefs in soft drinks market in Russia.
Launched more than ten years ago, "Frutmotiv" brand acquired a strong position in Russion soft drinks market and leads the ranking of best-selling brands (according to Canadean analytical company investigation). "Frutmotiv" is actually sold by all major retail chains and covers more than 70% of retail trade in Russia.
Within the framework of scheduled brand update, we revised a brand strategy, brand core and label design, expanded new product lines and prepared marketing materials for a brand relaunch.
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