Hilda Dried Fruits

Design: Taha Fakouri
Location: Iran
Project Type: Produced
Client: Hilda Company
Product Launch Location: Global
Packaging Contents: Dried Fruits
Packaging Substrate / Materials: Plastic
Printing Process: Flexography

Given the variety and variety of brands and products of dried fruits in the Iranian and European markets, one of the ways to differentiate them from competitors is design differences. The Georgian fruit and vegetable producer Hilda decided to launch its products into a global marketplace in the form of a premium quality product with unique and different design in a completely minimalist and European style.

Using fresh fruit in a perfectly natural and realistic way alongside a hand-crafted and linear farm that gives it a fresh, yet tried-and-true way to work with mold and fruit, The linear font of the farm, the use of colorless and simple forms to make the fruit look natural in its own way, has been tried in the design.