Agency: HEYTHERE
Graphic Designer, Art Director: Péter Magyar 'Medoks'
3D, Motion Designer: Zoltán Varga
Location: Hungary
Project Type: Produced
Client: Rézangyal
Product Launch Location: Hungary
Packaging Contents: Pálinka (traditional fruit brandy)
Packaging Substrate / Materials: Glass bottle, Martelle Blanc paper label, Lemmaco bronze foil
Printing Process: Digital printing, Foil stamping, Spot varnish, Stamp cutting
The well-known Hungarian Pálinka brand, Rézangyal is released a new premium product portfolio.
Our task was to designed a package which is clear, up to date and traditional at the same time. The product is available in 5 tastes and 2 pack sizes.
On appearance we're designed city light poster, magazine ad and POS items too.
What's Unique?
“Pálinka”, as appellation, can only be used for the fruit brandy, when the fruit is grown in Hungary, the alcohol bottled in Hungary or 4 provinces of Austria (but they only produce the spirit from apricot). The alcohol content is minimum 37.5 degrees, and is often higher (max 86%).
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