The Daily Greek

Design: A.S. Antonia Skaraki
Location: Greece
Project Type: Produced
Client: The Daily Greek
Product Launch Location: Oceania
Packaging Contents: Coffee, Pastry, Marmalade, Juices, Cookies
Packaging Substrate / Materials: Plastic, Paper, Glass
Printing Process: Flexography, Screen printing

The challenge
When you want to taste the flavor of Greece, you need exceptional packaging that makes a ‘tasty difference’… That’s what we had to create for The Daily Greek brand (artisan bakery stores), through a creative concept that could convey the Greek origins of the brand, and merge the magic of tradition with the magic of design.

Our work
Paying homage to the Greek heritage, influenced by the well-known Greek color palette of white and blue shades, and enchanted by the power of the simplicity of all geometrical forms, we used harmonious lines and shapes to create eye-catching patterns that make a striking visual statement. These were our guiding stars that set the course towards a design that would be infused with the flavors of Greece, and could turn consumers into adventurous travelers in the land of Greek traditions and recipes!