Agency: Studio Metis
Art Director & Graphic Design: Vahid Khezrian
Drawing & Illustration: Nazanin Hedayati
Location: Iran
Project Type: Produced
Client: Adour
Product Launch Location: Asia
Packaging Contents: Tea
Packaging Substrate / Materials: Paper
Printing Process: Digital Printing
Certainly one of the most important factors in identifying a product's identity is its country's history. Also, the organicity and the direct relationship of the farm to the packaging allowed us to use appropriate elements in the design.
The design of the character inspired by the brand name is Achaemenid soldiers. Which combines authentic Iranian herbal and Iranian identity.
The choice of black and bronze color was mostly due to the luxury and the black tea. The simplicity and minimalism of the product have also been at the forefront of the design and implementation of Metis studio designers
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