Prova Cega

Design: HAGA - Hugo Araújo
Location: Portugal
Project Type: Produced
Client: MØM Brewers
Product Launch Location: Portugal
Packaging Contents: Craft Beer
Packaging Substrate / Materials: Glass Bottle
Printing Process: Digital Printing

Prova Cega (“blind taste”) is a commemorative beer co-created by MØM Brewers, Colossus Brewery and Vinoteca Prova Cega to celebrate over 50 years of memories from a generation born and raised in the Portuguese village of Caminha.

Several symbolic spots are represented in the label design: the primary school where this generation met, the beach of Moledo where they spent the summer, the Minho river and its fishing activity which is fundamental for the local population, and the clock tower, meeting point in the center of Vila de Caminha. The collage-style was chosen to represent the various pieces of stories that make up these 50 years of memories as well as the passage of time.