Agency: Out To Lunch
Creative Director: Anna Stilianaki
Art Director / Illustrator: Tasos Georgiou
Location: Greece
Project Type: Produced
Client: Dasaklis Winery
Product Launch Location: Greece
Packaging Contents: Wine
Packaging Substrate / Materials: Glass, Paper
Printing Process: Silkscreen, Foil Printing
Μala Drys is a quirky name, combining two ancient greek words: much and oak. This is why the wine comes from a small mountainous Peloponnese village, which took its name from the abundance of oak trees in the area, where the Dasaklis family has been cultivating their private vineyards for five generations. Hence the drawing of a hybrid branch, with vine and oak elements, became the perfect central symbol for the label design.
What's Unique?
Minimalism, a distinctive font and an icon as quirky as the name itself makes up a memorable, contemporary, original wine label design. The diecut of the greek initial d - part of the winery's logo - on the label, silver foil printing for the icon and rough texture paper complete the impression of a wine brand of today, which seems both simple and interesting. Just like the winemaker intended it to be.
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