THELEA

Design: GROUND BRANDING AGENCY
Location: Greece
Project Type: Concept
Packaging Contents: Extra Virgin Olive Oil
Packaging Substrate / Materials: Glass, Tin

Inspired by the queen of olive oils, the land of Crete the new logo incorporates the crown along with some of the letters of the typography. The brand was created to showcase the purity and quality of this extra virgin olive oil and the corporate designs, the pattern and packaging follow the minimal lines and colour palette of the Minoan architecture. The sign incorporates letters of the name of the brand. The result is a digital retro logotype.