Vasaknai Craft Beer

Design: FOLK
Location: Lithuania
Project Type: Produced
Client: Vasaknu Manor
Product Launch Location: Lithuania
Packaging Contents: Beer
Packaging Substrate / Materials: Paper
Printing Process: Flexography

Historical documents date the Manor brewery back to 1719. Today, Vasaknos Manor beer is produced in a fully computerized modern brewery.

Our task was to create the concept and labels for four new extraordinary recipes, where oldest brewing traditions meet exotic and unusual ingredients. We decided that there is no one to represent them better than the legendary personalities – the first owners of Vasaknos manor & brewery, a powerful magnate family originating from the Grand Duchy of Lithuania – Radvilos.

As well as the beer itself, the hand-painted labels became a dedication to tradition and history with a little creative twist.

4 exceptional tastes – 4 extraordinary personalities:

• CPT PLATER – Berliner Weisse-style beer with raspberries was dedicated to the countess E. Pliaterytė, a noblewoman and revolutionary.
• BEARDED JOHN – Weizenbock, a rich and full-bodied beer was dedicated to Jonas Radvila I-Brodaty (eng. Bearded)
• SINGLE MIKE – beer made with hemp blossom, dedicated to Mikalojus Kristupas Radvila Našlaitėlis-Sierotka (eng. Orphan)
• M.R. SHADY – coffee stout, dedicated to Mykolas Radvila Juodasis (eng. Black)

What's Unique?
First of all, labels are hand-painted in that way continuing the common way of representing the nobles. Secondly, these labels also work as a tool for storytelling - a history of the manor and its brewery is told in a new and modern way. Third, not only the design but naming part too follows the concept - being inspired by legendary people, owners of the manor, it presents and interprets particular beer taste.