Location: Japan
Project Type: Produced
Client: Oddly
Product Launch Location: Japan
Packaging Contents: Orange juice, Tomato Juice
The owner of Odlly uses veggie that are too ugly for their products. We wanted to use the "ugly shape" of the vegetables since it conveys organic, less mechanical feelings. Also using the typography that are imperfectly stacked, just like the vegetables and fruits that are in the delivery box.
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